For new moms discouraged by breast pumps, the founders of Babyation say they are modernizing breast pumps for today’s moms. The St. Louis-based startup reveals plans to build a better breast pump that is quiet and discreet. Moms would also have the option to use an app for controlling all aspects of pumping! The founders are a husband and wife team who say you can be pumping in a board meeting or pumping on the go and no one would know. Babyation claims the new breast pump can go undetected and moms no longer have to remove clothing or be inconvenienced when pumping.