Two University of Missouri graduates teamed up with food and nutrition experts on a formula for high-protein waffles that they say will curb your appetite, decreasing unhealthy snacking. So they launched Start Right Foods in St. Louis, selling their frozen Belgium waffles. Co-founders Kyle Rood and Clint Matthews use aerosol technology for an innovation creating Sprayable Maple Syrup! Starting with grocery chains in Missouri and Illinois, their goal is for Start Right to become a household name nationwide. Registered Dietician Marilyn Tanner-Blasiar with Washington University School of Medicine says Start Right’s protein and added nutrients are a great option for someone on the run!