Dave Simon created Kidzrock and Jr. Rockerz as a way to get more four to eleven year-old children involved in music. His innovative approach — having kids play a variety of instruments in a band setting and using easy-to-play arrangements — has been licensed by music programs around the world. The success of the curriculum has prompted him to sell his rock school to a former employee, Jared Erlinger. With this ownership change comes a re-branding and name change to STL Rock School. Jared plans to continue offering the same rock band classes, camps and lessons as before, but is focused on working with more older students.